Case Study
DION Ambiental
Revitalizing a Legacy Brand for Modern Sustainability
DIONISIO RECYCLING, a family-owned environmental company with 50 years of legacy, struggled to clearly communicate its value and differentiation in a competitive market. Trustworthiness was crucial, yet the company needed a modern image to attract younger, environmentally-conscious audiences.
Our objective was to rebrand DIONISIO RECYCLING, updating its identity to reflect contemporary sustainability practices and digital trends while honoring its history.
Challenge
We applied our brand framework using a DNA matrix to identify the company's essence, core values, and personality.
Solution
Through market research and expert collaboration, we redesigned the visual identity, website, and messaging. We introduced the name "DION," preserving heritage while emphasizing a modern, dynamic stance. Along with the new name, we introduced a distinctive new icon symbolizing transformation, reinforcing the company's commitment to sustainable innovation. We also incorporated a vibrant colour palette of blue and neon green, visually reinforcing the company's deep commitment to environmental responsibility and planet care.
Old logo
New logo
The rebranding successfully positioned DION as an innovative leader in sustainability, significantly increasing brand recognition and engagement with younger and environmentally-conscious stakeholders.
