Led by Founder & Brand Planner Carolina Seba Cassini and Creative Director Rodrigo Cassini, Folklore is driven by a passion for storytelling, creative strategy, and design innovation.

With over 25 years of combined experience in branding, communication, and design, Carolina and Rodrigo Cassini are seasoned experts dedicated to helping brands uncover their true stories and forge meaningful connections with their audiences. As the founder and creative leader of Folklore, Carolina has built a creative consultancy that specializes in blending strategic brand planning with emotionally-driven storytelling, while Rodrigo shapes the visual identity and creative direction that bring these stories to life.

Their extensive careers span both the Brazilian and Australian markets, where they have worked with a diverse range of clients—from emerging start ups to global corporations.

At Folklore, Carolina and Rodrigo lead the charge in crafting innovative campaigns, brand identities, and materials that not only reflect a brand’s core values but also captivate and engage audiences on a deeper level. Their team is built according to each client’s specific needs, ensuring agility and effectiveness in the production of films, web environments, and brand experiences. By partnering with the right experts, Folklore delivers high-quality, tailored productions that bring your brand to life with impact.

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