Case Study
Launching Mirante dos Ventos
A Fresh Breeze for Family Living
Challenge
For over 13 years, Vitta Development has been dedicated to making the dream of homeownership accessible for low-income families. Recognizing a specific demand within young families with children, Vitta aimed to launch a residential development tailored precisely to this audience: Mirante dos Ventos. Our main challenge was to effectively communicate the unique appeal of Mirante dos Ventos to young families with children, clearly highlighting the residential features and lifestyle advantages. Additionally, it was crucial that the campaign adhered strictly to the existing Vitta Natural brand guidelines and utilized the standardized template to streamline the approval process internally.
Solution
Inspired by the poetic name "Mirante dos Ventos" (meaning "Viewpoint of the Winds"), we strategically chose "wind" as the core thematic element. Utilizing the approved Vitta Natural blue palette and creatively integrating watercolor illustrations, the campaign visually evoked feelings of tranquility, freshness, and family well-being. Each marketing piece reinforced the residential's child-friendly environment and the joy of family-oriented community life, aligning perfectly with brand guidelines.
Result
The campaign resonated immediately with the brand's essence and received swift approval from Vitta’s directors, demonstrating strong internal alignment. The launch was smooth and impactful, confidently conveying a coherent and appealing message that effectively captured the hearts of young families.
