Case Study
Vitta Plus
Accelerating Brand Communication for Market Growth
Challenge
For over 13 years, Vitta Development has been making homeownership dreams come true for low-income families. Operating across more than 20 cities, Vitta has launched over 37,000 units in the states of São Paulo, Minas Gerais, and, more recently, southern Brazil. The challenge was to increase the pace and effectiveness of creating and producing marketing materials while staying aligned with their brand essence for the Plus Line: Vitta Natural, Vitta Estilo and Vita Unico.
Solution
To support their growth, Folklore created comprehensive branding and communication solutions:
Customized colour palettes, graphic elements, and mood boards tailored to each product line.
Integrated marketing materials, including brochures, flyers, signage, films, and digital ads.
Standardized templates to expedite approvals and maintain communication consistency.
A structured naming framework for residential developments, ensuring alignment with brand positioning.
Result
Improved communication efficiency, accelerated sales cycles, strengthened visual identity, and enhanced brand recognition.
