Case Study
Almee
Bringing corporate culture to life through a distinctive visual and verbal language.
Challenge
Almee is the corporate ecosystem behind Bild Desenvolvimento Imobiliário and Vitta Residencial, bringing together businesses in real estate development and construction. With its brand identity created by Interbrand Brasil, Almee needed a corporate campaign that would bring its cultural values to life for employees, partners and stakeholders across the construction and urban development ecosystem.
Our challenge was to translate those values into a distinctive, approachable language that could connect the holding’s identity with the people shaping its future.
Solution
We found the creative starting point within Almee’s own name: the two connected “e” letters. Reimagined as a pair of eyes, they became the campaign’s central visual device, inviting audiences to see people, progress and possibilities through Almee’s perspective.
The letters took on different expressions, becoming an ownable, emoji-like character. Combined with photography, expressive graphics and the brand’s purple palette, they brought personality and warmth to corporate communications.
We also developed a verbal territory around identity, connection, evolution and shared responsibility. Messages such as “Our essence is our identity” and “It has to be good for you, for me and for the planet” translated cultural values into clear, everyday language.
Result
The campaign established a cohesive visual and verbal language across posters, social media and branded materials. By turning a distinctive feature of the logo into an expressive communication tool, we gave Almee’s culture a tangible presence and created a flexible platform for sharing its perspective across the ecosystem.
